r e s u m E
Professional Summary
Versatile creative consultant with a proven track record of leading large-scale creative initiatives and strategies that resonate with diverse, global audiences. Partners with cross-functional teams to generate new business through digital-first service offerings, enhancing the reach and awareness of growing brands to drive revenue, customer acquisition, and multi-channel engagement.
Core Expertise
Enterprise Account Management – Creative Direction – Integrated Campaign Development – New Business Development
Project Management – Brand Identity – Team Development & Training – Marketing Communications
Professional Experience
PRINCIPAL CREATIVE STRATEGIST ▪ Criteo ▪ Remote Office ▪ 10/2021 – 09/2024
Drove the end-to-end development of creative strategies and business solutions to ensure sustainable growth across all US enterprise accounts. Owned all aspects of client and partner relations while identifying opportunities to enhance the capabilities of multi-disciplinary team, positioning the firm as an industry leader in consumer experience strategy and advertising innovation.
Strengthened relationships with leading marketing and media clients as a key business and creative consultant, proposing multiple new business ventures each quarter while providing key performance insights to ensure continued engagement.
Partnered with globally-distributed teams to generate and leverage consumer data across regions, informing local marketing strategies through evolving research and analysis to align with emerging trends.
Facilitated creative workshops for prospective clients, leveraging feedback to inform ongoing sales and prospecting initiatives and drive client success.
Promoted a culture of continuous improvement, driving the professional development of junior staff through quarterly workshops and hands-on mentorship – areas of expertise included creative strategy, pitch preparation, and client engagement.
SENIOR DIGITAL DESIGNER ▪ Criteo ▪ New York, NY ▪ 09/2014 – 10/2021
Oversaw the strategic planning and execution of creative advertising campaigns, optimizing a portfolio of 30+ retail and e-commerce plans through innovative messaging and digital expertise. Key clients included Walmart, Wish, Live Nation, Shutterfly, Fashion Nova, Overstock, eBay, Gap, Hotwire, and Petco.
Influenced the development and expansion of the firm’s creative offerings, partnering with cross-functional teams to ensure alignment with evolving market trends and maintain a competitive advantage.
SENIOR EXPERIENCE DESIGNER ▪ Brightline ▪ New York, NY ▪ 01/2012 – 06/2014
Built and strengthened relationships with clients across the consumer goods and entertainment industries, designing and presenting innovative creative strategies aligned with unique business goals. Key clients included Verizon Wireless, American Express, Dove Men+Care, Disney Parks, Home Depot, Axe Hair, and Select Comfort.
Owned the design and development of interactive television experiences across a broad range of platforms, improving engagement with customers across Dish Network, DirecTV, AT&T Uverse, and Verizon FiOS.
Education
Bachelor of Fine Arts, Advertising Design ▪ Savannah College of Art & Design
Tools & Technologies
Adobe Creative Suite – Figma – Keynote – Final Cut Pro – Pro Tools – Logic – Ableton
HTML – CSS – Jira – Microsoft Office Suite – Google Workspace – Zoom – Slack.