r e s u m E
PROFESSIONAL SUMMARY
Creative strategist and design leader with 12+ years of leading large-scale creative initiatives and strategies across interactive media, brand development, advertising, marketing communications and digital-first service offerings. Skilled in collaborating with sales teams to generate new business and develop innovative strategies that drive client engagement. Adept at team ideation, project management, and mentoring, with a strong background in visual identity, creative direction, and integrated marketing campaigns. Passionate about identifying creative solutions that resonate with diverse audiences and deliver measurable results.
PROFESSIONAL EXPERIENCE
Principal Creative Strategist
Criteo — San Diego, CA (Remote) | October 2021 – September 2024
Led creative strategy for enterprise and growth accounts, collaborating with cross-functional teams including sales, product marketing, and R&D to secure new business and strengthen client relationships.
Developed new business strategies, led creative workshops, and crafted creative pitch materials to support the sales team in winning key prospective clients contributing to multi-million-dollar account wins.
Championed 20+ concurrent campaigns per quarter across retail, travel, fashion and e-commerce sectors, optimizing creative for engagement and ROI which unlocked up to 2% CTR • 9% CR • 950% ROAS for the book of business.
Managed client and partner relationships by attending high-priority client meetings (VC/in-person) to ensure accelerated campaign launches (reduced by up to 35% during tenure) and successful execution.
Collaborated with global teams (Paris-based) to stay at the forefront of trends, sharing local insights on creative innovations and A/B test results.
Directed creative analytics and performance reviews, leveraging insights to enhance local strategies for clients contributing to an average of 30% uplift in campaign performance post-launch.
Mentored & led junior creative team members, conducting quarterly hands-on workshops and providing guidance on creative strategy, pitch preparation, and client engagement.
Built a reusable set of pursuit presentation templates (case studies, templates, lookbooks) that reduced pitch prep time by up to 65% and improved consistency across the creative team.
Influenced the development and expansion of Criteo’s creative offerings by coordinating with the global product team to identify gaps in the market, proposing 10-20 feature requests and solutions per quarter through evolving research and analysis to align with emerging trends.
Launched 20+ new creative formats/looks adopted by hundreds of enterprise accounts during my tenure, increasing premium creative package per campaign.
Contributed to successful hiring outcomes by interviewing candidates as a key step in the recruitment process.
Senior Digital Designer
Criteo — New York, NY | September 2014 – October 2021
Spearheaded creative strategy and execution for 30+ retail and e-commerce brands in dynamic retargeting campaigns, optimizing campaigns based on user targeting and creative strategy.
Orchestrated major retail and e-commerce clients on creative strategy, providing hands-on support and optimizing ad performance.
Managed internal projects to evolve the creative offerings to ensure they stayed competitive with market trends.
Senior Experience Designer
BrightLine — New York, NY | January 2012 – June 2014
Designed and developed interactive television (iTV) experiences across various platforms, including Dish Network, DirecTV, AT&T Uverse, and Verizon FiOS.
Created engaging experiences for leading brands in the consumer goods and entertainment industries, developing strategies that aligned with brand objectives.
NOTABLE CLIENTS
CRITEO
Walmart, Live Nation, Shutterfly, Fashion Nova, eBay, Overstock, Saks Fifth Avenue, Hotwire, Gap, Petco, Warby Parker, Sprint, Sony
BRIGHTLINE
Verizon Wireless, AMEX, Unilever, Disney Parks, Home Depot, Select Comfort
EDUCATION
Bachelor of Fine Arts in Advertising Design
Savannah College of Art and Design
Graduation Date: May 2011
CORE STRENGTHS
Creative strategy & concepting
Visual identity & brand systems
Integrated performance marketing
Executive storytelling & pitching
Workshop facilitation
A/B testing & creative analytics
Cross-functional leadership (Sales/PMM/Product)
Team building & mentorship
TOOLS
Adobe CC (Ps, Ai, Id, Pr, Ae, Lr, Acrobat)
Figma, Keynote, Final Cut Pro
Google Workspace, Microsoft Office
Jira, Salesforce, Slack, Zoom
HTML/CSS (working knowledge)